the 20b. person

With over 15 years in the culinary world, I’ve built a career that spans fine dining, commercial baking, pastry production, and culinary business development. I’ve led cross-functional teams, launched innovative products, and created marketing assets that turn ideas into impact.

Along the way, I noticed a recurring challenge; the gap between culinary expertise and creative execution. My strength is bridging that divide, translating food concepts into clear, visually compelling content that connects across teams and audiences.

Today, I partner with international equipment brands, rep groups, dealers, and end-users to develop recipes, guide product innovation, and deliver scalable solutions that push the boundaries of baking and pastry manufacturing. My work blends creativity with practicality, always focused on innovation, quality, and results.

Outside of work, you’ll find me open-water swimming in Lake Michigan, hunting down the best apple fritter, enjoying a cigar, or cruising on a BMW K1600GT.

Rose Cowell, Founder

the 20b. philosophy

I move quickly; in kitchens, on projects, through airports and cities. Even my walking pace has been a topic of debate. But I’ve learned that the right results don’t come from speed alone.

One afternoon, I read an article claiming it takes twenty bites to fully break down and digest food, allowing for complete nutrient absorption. In theory, sure. In practice? Not my style. At least not until I realized the lesson behind it.

twentybites became my philosophy: start slow, absorb everything, then execute fast. I take time to understand a client’s voice, vision, and flavor before moving with precision and momentum. The result? Disciplined beginnings that lead to faster, better outcomes.

the 20b. promise

I help food and hospitality brands turn big ideas into practical, profitable results. twentybites exists to bridge the gap between kitchen know-how and strategic brand execution.

Too many agencies overlook the realities of food production and the nuances of the industry. My approach is different: immerse fully in your vision, take deliberate “bites” to develop and refine, then deliver solutions built for the real world.

My promise:

  • Exceed expectations through quality, not hype.

  • Build trust through transparency and collaboration.

  • Keep the process creative, approachable, and results-driven.

At twentybites, I don’t just consult. I live your brand, create, implement, and help you thrive in a competitive market.